Your website is the welcome mat for your business. It should educate the consumer, increase your organization's credibility and establish you as a subject matter expert.

It is the very first impression that will be made on the consumer and can determine with certainty whether or not the consumer will continue engagement. What would you like for it to achieve? Who do you want to target? Why should anyone come to your site and do business with you?

The answers to these questions lead to the start of designing a great website for your CPA practice. 

From a technical standpoint, your company’s website needs to be crawlable and shows search engines what they can and can’t index. Your website should be responsive, it should load quickly for everyone… but especially for those in your target market. It should also offer a great user experience.

Your website should increase your organization's credibility and establish you as a subject matter expert. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of customers doing business with you.

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. The key to making the most of the web is making your business as accessible as possible.

6 out of 10 consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.

Focusing on your online touchpoints means building relationships with customers and potential customers, and turning that online connection into offline loyal, engaged customers who come back time and again.

Social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.