Digital marketing & consultative services for CPAs and tax professionals
There are 2.14 billion online buyers, that's a large audience you could tap into by having a digital presence for your CPA practice.
Whether your business is looking to increase brand awareness, lead generation, brand consideration, or direct sales/response through the use of effective marketing, we’ll work with you to create a marketing plan, help determine which marketing techniques to use and review the ones you have in place to ensure that they work for you.
- Establish trust as an industry thought leader.
- Attract new clients and improve relations with existing clients.
- Educate the business community and general public about CPA services.
Schedule your complimentary consultation
Lead Generation for CPAs and Tax Professionals
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. It lets you reach potential customers early in their buyer’s journey, so you can earn their trust, build a relationship, and be by their side until they’re ready to make a purchase.
Without a sustainable way to constantly feed your sales funnel with new leads, nurture prospects, and serve your existing clients’ needs, your accounting firm will find it very difficult to grow.
- Who is your target audience?
- Where can you find them?
- What are the tools and software needed for lead generation?
- How can you effectively generate leads and feed your funnel?
Reach potential customers in over 70 local business directories
- Gain control over your business info & reviews
- Generate leads from prospects who are looking for your service
- Reach potential customers in over 70 local business directories
- Your listing includes your NAP (name, address and phone number), along with other information that can be very important to the success of your local SEO efforts
- Ensure that your business listings are 100% consistent across the web
- Receive backlinks for your website
How does your firm rank on Google?
When prospects search for the right accounting firm, ensure that they'll be able to find you across all marketing channels.
According to Statista, as of July 2022, search engine Google had a share of around 83 percent for online, Bing accounted for nearly nine percent of the global search market, while Yahoo's market share was 2.55 percent.
Improve Your Organic Reach
To make your website stand out and attract more clients to your CPA firm, you need search engine optimization (SEO) for long-term search engine visibility and customer success.
Appear in Local Search Results
By optimizing your website’s content to include keywords and service areas that your potential clients search for, you will see your website climb the rankings of search result pages.
Generate Qualified Leads
Determining the type of clientele you want for your business along with a properly optimized website will increase the right type of traffic your business is seeking.
A Customer-Focused, Search Optimized Website
Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. The key to making the most of the web is making your business as accessible as possible.
6 out of 10 consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
Focusing on your online touchpoints means building relationships with customers and potential customers, and turning that online connection into offline loyal, engaged customers who come back time and again.
Social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
Digital Marketing Services for your CPA Practice
Ready to invest in digital marketing for your business? Let's work together to create a plan designed around optimizing your business directory listings, while incorporating search engine optimization (SEO), content marketing, search engine marketing, lead generation and website design to ensure that your accounting practice is optimized to help you reach your goals.
What marketing activities do you currently have in place?
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