Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. The key to making the most of the web is making your business as accessible as possible.
Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
Focusing on your online touchpoints means building relationships with customers and potential customers, and turning that online connection into offline loyal, engaged customers who come back time and again.
Social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.