It’s more cost effective to retain an existing customer than it is to attract a new one. That said, who are your current customers? Do you reach out to them regularly letting them know what’s new with the business? Sending incentives?
Word of mouth can prompt a consumer to consider a brand or product in a way that incremental advertising spending simply cannot. The right messages resonate and expand within interested networks, affecting brand perceptions, purchase rates, and more.
With e-mail marketing messages reaching a record of the 838 billion marketing messages in 2013 in the US, according to Forrester, standing out has certainly become more difficult and therefore it’s best to personalize the communication to your customers and prospects.