What’s In A Name? The Story of Five Bells Inn


Today’s post will focus more on sharing a story re: a fictional business owner’s experience, as a result(?) of his business name. So, what’s in a name? What’s in a name? That which we call a rose, By any other name would smell as sweet. -Romeo & Juliet Some say that your business name should…

13 Essential Digital Marketing Resources for Small Business Owners


A few years ago, I’d published a post on Social Media Week, 10 Websites For High Quality Free Stock Photos, which shared some of my favorite sites for stock images. Today, I’ll contribute a few digital marketing resources for you to consider. Google My Business It bears repeating, unless you’re a small business owner who…

Listerine… For Your Floors, For Your Crotch, For Your Mouth


What we now identify with as a remedy for your unfortunate case of bad breath, actually started as a surgical antiseptic named for Sir Joseph Lister, a British surgeon and a pioneer of antiseptic surgery. Listerine, a less powerful version of the antiseptic, was formulated in St. Louis, MO in 1879 by Dr. Joseph Lawrence…

Local Search Optimization Helps Customers Find Your Business


Eighty-two percent of consumers  report they have used local businesses, and virtually every one of them (98 percent) will continue or increase shopping locally in the future. This stated in Yodle’s report titled, “Yodle Insights: What Consumers Want from Local Businesses,” which surveyed more than 6,000 consumers. That said, when searching for your products or…